There's the big boys like Mailchimp but I like some of the other players on the market!
If like me you are design led and just want something that is easy to use and will do the job nicely, I recommend Flodesk. It is so simple to use and it has the workflow capabilities that Mailchimp charge a lot more for than Flodesk.
If you have lots of contacts and you want more detailed reports then I suggest Benchmark it has some great templates you can use and add your branding to. It charges based on the number of contacts you have on your list but its still a reasonably priced product for the functions it can provide.
If you want to sell more digital products you can have a look at ConvertKit. They are great if you are selling e-books, PDFs, Canva templates etc, you can send abandoned basket emails and take payments easily. Again they charge based on the number of subscribers but it's definitely worth taking a look at.
In this section I will be talking about Quiz software and how it can be used in different ways to get potential clients into your sales funnel.
First up is a firm favourite of mine, Interact. The quizzes are so easy to build and the templates they have are great. The team have worked hard to have the integration with Mailchimp but also use Zapier to make it friendly with most of the other CRMs and Email Marketing software out there. Interact allows you to be serious or fun with your audience. It gets me playing the game!
Next up is ScoreApp which is great if you can do assesment style quizzes in your business. This is a tool I have used with my clients and it is brilliant for diagnosing areas that might need work etc. It is easy to setup, has branding that you can programme and best of all for its price it can even double as a digital product for you.
Ok so we've all had requests for feedback and long boring questionnaires, if your business needs to capture data at least ONE of these tools will help you do it in a very slick way!
We have Typeform up first, its a great piece of kit as it not only has conditional logic, branding and white labelling it also allows you to store the data as a sheet to export into Excel. I have seen some big companies use typeform and they love its diversity. Me too, I put Typeform in for a client who wanted her onboarding questionnaire to feel more conversational. Enter Typeform. It referenced the persons name and the phrasing of the questions really took it to the next level.
Another great tool to use for collecting data is AirTable. The free version is powerful and using forms to collect the answers you can then create dashboards to present that data back. I really love it and its such a diverse tool.
Lastly, I wanted to touch on the fact that most CRMs will allow you to collect feedback in some way, some do not translate the data into a useable format creating the need to double the work.